Sina Farzaneh

Sina Farzaneh is the co-founder of Advocacy, a Shanghai-based social marketing agency that helps identify and activate brand advocates for companies seeking systematic and sustained word-of-mouth. He has a background in anthropology and has worked in Asia since 2005 after having moved to China from the Silicon Valley.
Before founding Advocacy in 2011, Sina was the Creative Director for Pitchen Networks and for Wildfire Asia while also serving as professor of integrated marketing communications at Fudan University.

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